Boldface Group, a celebrity beauty licensing company, announced today a 1:100 reverse stock split.

The reverse stock split will be effective with FINRA (the Financial Industry Regulatory Authority) and in the marketplace at the open of business today, May 16, 2014, whereupon the shares of common stock will begin trading on a split-adjusted basis.

The Company’s trading symbol on May 16, 2014 will change to “BLBKD”. Please note that the “D” will be removed 20 business days from that date and the symbol will revert to the original symbol of “BLBK.” In connection with the reverse stock split, the Company’s CUSIP number will change to 9751V202.

As a result of the reverse stock split, the Company’s issued and outstanding shares of common stock will decrease to approximately 1.6 million post-split shares from approximately 160 million pre-split shares.

Also as a result, the total number of shares of common stock held by each stockholder will be converted automatically into the number of whole shares of common stock equal to (i) the number of shares of common stock held by such stockholder immediately prior to the reverse stock split, divided by (ii) 100.